How ChatGPT Has Helped Me Sell Ghostwriting Services—Not Hurt It
Why Great Writing Is Everywhere, But a Unique Voice Is Priceless
When ChatGPT exploded onto the scene, a lot of writers (and ghostwriters) panicked. Suddenly, anyone could ask a robot for a blog post, a social caption, or even an entire book—and get something back that was shockingly readable.
At first, I had that moment of doubt too. If anyone can get decent writing instantly… who’s going to pay for mine?
But here’s the surprising truth: ChatGPT hasn’t made ghostwriting irrelevant. It’s actually made it easier to sell.
Because for the first time ever, people are seeing the difference between “well-written” content and content that actually sounds like them.
Everyone Can Get Writing. Not Everyone Can Get Their Voice.
Tools like ChatGPT can generate paragraphs, lists, hooks, and summaries in seconds. It’s incredible for saving time, generating ideas, and breaking through creative blocks.
But here’s the catch: It doesn’t know you.
It doesn’t know how you tell stories.
It doesn’t know your favorite analogies.
It doesn’t know when you choose clarity over cleverness—or when you intentionally break grammar rules for effect.
It can mimic tone. But it can’t build voice.
And voice is everything right now.
This Is the First Time Clients Really Get It
Before ChatGPT, I often had to explain what ghostwriting was and why it mattered. Now? People try to use AI tools to write their own content, and something clicks:
“It sounds good… but it doesn’t sound like me.”
Suddenly, they understand the true value of what I offer. I’m not just writing for them. I’m writing as them.
That “click” moment has made my sales conversations easier, not harder. ChatGPT actually sets the stage for me to say, “Yes, AI can write. But I write like you.”
Voice Is the New Differentiator
In a sea of well-written, SEO-optimized, AI-generated content, what cuts through the noise?
A real human voice.
A point of view.
A story only you can tell, in a way only you can tell it.
That’s what builds trust. That’s what earns followers, drives engagement, and turns content into clients. And that’s exactly what I offer through ghostwriting.
What I Tell Prospects Now
I don’t sell against AI. I sell alongside it.
I say:
“You can use ChatGPT for ideas, structure, even first drafts. But when it’s time to polish it, make it sound like you, and connect it to your brand? That’s where I come in.”
I’ve actually had clients send me AI drafts and ask me to “make it sound like me.” That’s ghostwriting in a new form—and it’s more valuable than ever.
Bottom Line: ChatGPT can help people write. But it’s made people care about voice.
And that’s exactly what I’ve been building my business on all along.
Want help sounding more like you—online, consistently, and clearly?
Let’s work together to bring your voice to life in a way no AI ever could.
Let me know if you'd like a version tailored for LinkedIn or email marketing—happy to adapt!
