How to Choose the Right Content Types That Get Results—Without Guesswork
“What Kind of Content Actually Works for My Industry?”
You’ve seen carousels, reels, blog posts, memes, and long captions – some get tons of engagement, others seem to flop. It can feel like a guessing game. But the truth is, content that works isn’t about chasing trends – it’s about understanding your audience, your goals, and your niche.
Let’s break it down so you can stop guessing and start posting with purpose.
Step 1: Understand Your Industry’s Content Norms – Then Look for Gaps
Every industry has content norms:
Wellness & lifestyle brands often thrive with behind-the-scenes videos, how-to tutorials, and personal storytelling.
Professional services (like accounting, law, or consulting) typically do well with educational posts, client case studies, and myth-busting content.
Product-based businesses benefit from product demos, reviews, customer testimonials, and unboxings.
Creative industries (designers, marketers, creators) often lean into showing process, thought leadership, or before-and-after transformations.
Start by researching others in your space – but don’t just copy. Look for gaps – what’s missing that you could bring to the table? That’s your opportunity.
Step 2: Create for the Audience, Not the Algorithm
The content that works best speaks directly to your customer’s needs, frustrations, and goals.
Ask yourself:
What questions do I hear from clients all the time?
What’s something my audience believes that isn’t true?
What advice do I repeat constantly?
What behind-the-scenes moments would help my audience trust me more?
When you create content that answers real questions and offers real value, your audience pays attention – regardless of format.
Step 3: Mix Formats Based on Your Strengths
You don’t need to be on camera every day or write a novel to be effective. Choose formats that align with your time, skills, and comfort level. Some great options include:
Educational posts (text + image): Tips, FAQs, common mistakes
Personal stories: What you’ve learned as a business owner, lessons from clients
Visual content: Before/after photos, product shots, branded infographics
Testimonials: Social proof builds trust fast
Quick videos: A 30-second tip or explanation filmed on your phone
Polls or questions: Invite engagement with low-effort interactive content
Start with 2–3 content types that you can create consistently – then build from there.
Step 4: Track What’s Working and Iterate
You won’t know what works until you try – but once you start, watch your metrics. Look at:
Engagement (likes, saves, shares, comments)
Reach (how many people are seeing it?)
DMs or replies sparked by the post
Traffic or sales it drives (if applicable)
Use those clues to double down on what’s connecting – and drop what’s not.
The Right Content Solves Problems, Builds Trust, and Reflects You
Don’t overthink it. Focus on creating content that your audience finds useful, human, and honest – and tailor it to your industry in a way only you can.
