Shining Online: How Steve Pronko Jewelers Sparkled on Social Media in 2024
In a year where digital storytelling became more important than ever, Steve Pronko Jewelers didn’t just keep up — they led with sparkle.
2024 marked a transformational chapter in the brand’s social media journey. With a focused strategy, compelling content, and a clear understanding of their audience, Steve Pronko Jewelers saw record-breaking growth across Facebook, Instagram, and TikTok — turning casual viewers into loyal fans and online browsers into real-world customers.
A Year of Strategic Spark
The goal was simple: elevate the brand’s presence and deepen customer connection through social media. But achieving that meant more than just regular posting. It required insight, creativity, and consistency.
Over the course of the year, the team published 1,256 posts — more than doubling their output from 2023. Every piece of content, from Instagram Reels to Facebook features, was crafted to resonate with their audience. The result? Nearly 1 million total organic impressions — a 54.9% increase year-over-year.
Building a Community, One Follower at a Time
It wasn’t just about being seen — it was about being remembered. Steve Pronko Jewelers grew their online audience by 30%, reaching nearly 9,500 followers by year’s end. Net follower growth on Facebook rose by 77.5%, while Instagram added 148 new followers and TikTok gained 26 in its first full year of implementation.
Behind these numbers was a clear shift: people weren’t just scrolling past — they were engaging.
Total engagements jumped to 70,548, a 51.6% increase from 2023.
Video views soared to 277,380, almost tripling the previous year’s performance.
The engagement rate stayed strong at 7.2%, but what stood out most was the platform-specific success. Instagram’s engagement rate surged by over 61%, while Facebook held steady at a strong 7.9%. TikTok, new to the strategy, already claimed a 6.5% engagement rate — a promising sign for the platform's potential.
Conversations that Count
Customer interaction also hit a new high. Messages sent and received across platforms nearly tripled. Instagram saw a 642.9% increase in received messages — a testament to content that prompted action and inquiries. On Facebook, sent messages rose by 222%, further underscoring the team’s proactive approach to community engagement.
These weren’t just numbers — they were conversations, questions, compliments, and, more often than not, the first steps in a customer relationship.
A Visual Strategy That Delivered
At the heart of this success was a shift toward video storytelling. TikTok alone generated over 213,000 video views, while Instagram Reels accounted for more than 37,000. By leaning into visual content that celebrated craftsmanship, highlighted seasonal collections, and showcased the in-store experience, Steve Pronko Jewelers gave followers a reason to stop, watch, and connect.
The Sparkle Ahead
What 2024 proved is that when strategy meets authenticity, social media becomes more than a marketing tool — it becomes a bridge between brand and audience.
For Steve Pronko Jewelers, this year wasn't just about growth in numbers; it was about growing a community. It was about becoming not just a jeweler people follow, but one they trust and return to — online and in person.
