Why Consistency Matters More Than Perfection—And How to Build a Plan That Works for You
“Can You Help Me Create a Social Media Plan I Can Actually Stick To?”
Small business owners wear a lot of hats—CEO, customer service, marketer, and sometimes even content creator. So when it comes to building a social media presence, the #1 thing most people want is this:
“A plan I can actually stick to.”
Not something that overwhelms you.
Not something that relies on you being online 24/7.
Just a simple, sustainable strategy that keeps your brand visible—even when life and business get busy.
Here’s how we make that happen.
Step 1: Define Your Realistic Posting Frequency
You don’t need to post every day to be successful.
The key is consistency, not quantity. For most small business owners, 2–3 high-quality posts per week is more than enough to stay top of mind and build momentum.
Ask yourself:
How much time can I realistically commit each week to content?
Do I have help with writing, graphics, or scheduling?
Would batching content once a month make it easier?
We start by picking a pace you can maintain—even on a bad week.
Step 2: Pick 2–3 Content Pillars to Focus On
A big reason business owners get stuck is because they overcomplicate what to post. That’s where content pillars come in.
These are 2–3 core themes you rotate through regularly. Examples include:
Educational content (tips, how-to’s, common mistakes)
Behind-the-scenes (your process, workspace, daily life)
Customer stories or testimonials
Product/service spotlights
Personal insights or business lessons
Pillars reduce the guesswork and help keep your content aligned with your brand.
Step 3: Use Templates and Tools That Save Time
You don’t have to reinvent the wheel with every post. Use tools and systems that streamline the process:
Templates: Branded graphics and caption frameworks
Content calendars: Plan posts weekly or monthly
Scheduling tools: Tools like Buffer, Later, or Meta Business Suite
AI or ghostwriters: Help with writing and ideation (like me!)
The easier the process, the more likely you are to follow through.
Step 4: Plan Ahead, But Leave Room to Flex
You don’t need to map out an entire year of content. Start with one month. Plan 8–10 posts, schedule what you can, and leave space for real-time updates or spontaneous posts.
A little structure gives you freedom—without the stress of starting from scratch every day.
Step 5: Track, Tweak, and Repeat
Check what’s working, what’s not, and adjust. If something feels too hard or time-consuming, we simplify it. If a type of content is getting great engagement, we lean into it.
This is a living process—not a rigid plan. And I’m here to help refine it as your business grows.
Want a social media plan that feels doable, not daunting?
Let’s build a system that matches your voice, goals, and schedule—so you can stay consistent without burning out.
